Social media is boosting sales
Indie mags are circulated via their own platforms – a good overview of the German scene can be found on the indiemags
website, for instance. In the Anglo-Saxon region, "Stack", with its online platform stackmagazines
, is very active. “Stack” offers a monthly subscription to allow readers to try out a different magazine every month.
Social media channels, above all Instagram, are used to promote the magazines in order to underline their design quality and boost international sales. The “Kinfolk” lifestyle magazine currently has 1.4 million followers on Instagram alone. “Cereal”, a British travel and design magazine, is followed by 1 million people.
Agile communities, full of drive, have developed in the creative hotspots of this world, such as Barcelona, London, New York and Berlin. Unfortunately, there are no figures available to provide a clear overview of what is on offer and the market is constantly changing This may also be due to the fact that the indie mag community has not yet organized itself as an association.